NIKE V ADIDAS
Nike and adidas have been rivals in the shoe industry for decades. Although adidas has been around longer nike changed the shoes forever. But lately nike have been lacking in ideas where as adidas have been the complete opposite, coming up with their new mid soul, 'boost'. This recently has become very popular. Some popular shoes with boost are NMDs and ultra boost. Some famous people have made these type of shoes famous just by wearing them. People like Kanye West and Pharrell Williams both have their own line of boost shoes, Kanye has his yeezys and Pharrell has the 'human race' line. boost hasnt just become popular because famous people have been wearing it, it is also because these shoes are extremely comfortable. Because these shoes are now so popular adidas have bumped up the prices of them from around €120-€200. Adidas have also been doing very well with selling their older shoes like stan smiths and superstars.
On the hand nike havent been doing to well in the shoe industry. They have been lacking ideas and haven't been providing much for the public. People have only really been buying their older shoes like air max1, 90s, 95s, prestos, janoskis and cortez.
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